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#2 You have access to a dedicated relationship manager
One of the main draws of a priority banking account is also a dedicated relationship manager that can help you go through your financial portfolio, identify any potential pitfalls and advice on how and where you can make gains. He or she can manage your wealth on your behalf, so you can literally be hands-off.
If you’re at a loss about where the direction of your finances should be headed, your relationship manager can also plan out some possible financial goals and make sure you’re kept on track. They’ll be able to use their wealth of expertise and carve out some financial strategies to help you achieve your goals.
Furthermore, especially in a recession where cash is tight, relationship managers can help you save on taxes as well, legally. In reality, there are many legal loopholes and ways that the wealthy can avoid paying too much taxes, like moving their money overseas and buying up certain asset classes. These are some things that your relationship manager can do because of their insights and in-depth knowledge, allowing you to accumulate wealth faster.
Alongside your dedicated relationship manager, you’ll also have access to their team of wealth experts to offer you personalised financial advice, from investing to legacy planning and all things finance-related.
#3 You get to enjoy lifestyle benefits
Of course, being in a recession doesn’t mean that you have to halt all spending and any sense of enjoyment in life. On the more fun side of things, you’ll also get to experience a host of lifestyle benefits that come with your priority banking status.
Those who travel frequently, whether for leisure or for business trips, will especially enjoy luxurious airport lounge access to many airports all over the world, not just Singapore, as well as complimentary limousine services to and fro the airport. Banks vary in the number of times you have access, from twice all the way up to unlimited access.
Another nifty concession is priority queues at banks. We all can relate to how long queues at the banks can be if you need assistance with any of their banking services. You can now say goodbye to snaking queues as you can access their private counters as a priority banking customer.
Other benefits include complimentary golf games, shopping and dining discounts, hotel discounts, exclusive invitations to events, healthcare privileges, and the list goes on.
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#4 Lesser fees
As a priority banking customer, it also means that you can get to skip out on certain fees for selected services. Some banks offer fee waivers for service fees, management fees, chequebook fees for bank accounts, remittance fees and ATM card replacement fees.
While these are usually just small amounts, you won’t have to worry about all these pesky charges that you’ll have to foot if you weren’t a priority banking customer. And if you add these charges, they can actually amount to a significant sum in the long run.
But with that said, this is just a small added benefit that is not usually a major appeal of being a priority banking customer.
#5 Your family can also enjoy the Premier status
While this doesn’t apply to all banks, certain banks like HSBC Premier allow your priority banking status to be extended to your family, including your spouse and children below a certain age.
This can be extremely useful as your family can also take advantage of the insights from the wealth team and your relationship manager and help focus on your family’s finances as a whole rather than just your own, which is especially crucial during a recession. If you’re thinking of kickstarting a savings account or an investment portfolio for your children, your relationship manager will be able to pick out products specific to your child’s needs.
On that note, DBS Treasures has its own DBS Wealth Concierge that can help out with your kid’s education. They’ll help your child source for short-term online courses and offer preparatory assistance and consultancy in school applications. They’ll even aid in searching for accommodation and rental assistance overseas if your child wishes to study abroad.
HSBC Premier also offer similar services like complimentary university consultations from their partners and instant emergency funds from any HSBC branch in the world.
Comparison of priority banking accounts in Singapore
|
Bank |
Minimum AUM/TRB |
Benefits |
|
CIMB Preferred |
S$250,000 |
|
|
S$250,000 |
|
|
|
S$350,000 |
|
|
|
S$200,000 |
|
|
|
Maybank Premier |
S$500,000 |
|
|
S$200,000 |
|
|
|
S$200,000 |
|
|
|
S$100,000 |
|
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DBS Treasures Singapore Review
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Standard Chartered Priority Banking Review
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